Introducing 220V by TheraPlate - A vibrant new take on equestrian fashion
220v by TheraPlate is a contemporary new clothing brand that has taken conventional equestrian fashion...
And double-barrelled it in the face...
If like me, you’re a bit of an equestrian townie, that's not at all about that country bumpkin lifestyle...
Then I have a feeling that 220v by TheraPlate is going to be right up your street!
Because who said equestrians can't be fashion forward and edgy anyway?
A bit of background info..
As you may have guessed from the name, the brand has derived from the makers of the TheraPlate, the vortex circulation wave therapy plate, that has been used with extensive success throughout the equestrian sporting world.
So a clothing line might seem like a bit of a strange leap to you... muscle therapy to retail therapy?!
But if this year has taught us anything...
It is to take that step out of your comfort zone, and just be un-apologetically, authentically YOU.
And let’s be real here,
there is not a soul on this planet that the pandemic hasn't taken a swipe at.
The coronavirus has sent ripples through our daily lives that has changed how we live, and view the world, possibly forever.
TheraPlate refused to allow this monster of a year to derail their future plans.
Instead they decided to use the setbacks that 2020 had inevitably caused, to create something that is a real celebration of equestrian culture around the world.
Turning a negative into a positive. Which is something I think we can all get behind!
Sending shock waves through the 'norm' of equestrian fashion.
Why I fell in love with this brand?
I got so excited when I first discovered 220v by TheraPlate, because for once, I felt like I had stumbled across an equestrian brand that screamed out to me and felt 100% authentically my sort of vibe!
For years, I've been torn in an Urban Vs Country divide, like how can you be a horsey girl, but still want to get dolled up and hit the town with the girls instead of having a pint down the pub?!
So many of us are, and I quote myself here, 'equestrian townies' so why not have a brand of equestrian clothing that you would feel equally as comfortable in down the gym, out on a coffee date, or just chilling at home with a pizza and a box set?
220v by TheraPlate has created a line of clothing that both equestrians and non-equestrians can appreciate.
With good reason too, the designs are STUNNING!
All of the artwork used was digitally created by a young artist exclusively for the brand.
Every piece is inspired by the pop art culture and influenced by equestrian events around the world, tipping their hat to this modern society that has withstood the utter chaos of the past 12 months!
We all deserve a pat on the back really!
My little piece of 220v by TheraPlate
I just wanted to take 5mins to show you the sweatshirt that was kindly gifted to be by 220v.
It features the London design which is all the contemporary, urban, and patriotic vibes you could ever ask for all rolled into one!
The ultimate combination of casual chic and with a bit of an urban edge.
A lot of the pieces, like mine, are a unisex design, and have clearly been created with comfort in mind.
They all have a working QR code on the back which links to their Instagram for an unprecedented, 100% interactive user experience, never before seen in the equestrian community!
Take a snap in your outfit, and immediately share it with the world!
Apparently, there is also a TheraPlate somewhere in every design too which is so fun!
I haven't found it on the London design yet... but I'm not the most observant!
More to come...
By the time this blog is live, the full range would have launched on the website.
Check it out here.
It will be interesting to see what 200v by TheraPlate bring us next.
Anyone who knows me will know that I LOVE something that's a bit unique and original, so I personally can't wait to see what else is in store from this brand, but I think we can be sure of one thing...
It won’t be like anything we have seen before!